Swallow Your Pills! Seniors & The Pharmaceutical Future

I have a soft spot for older adults. They make up 50% of my clients: grandparents who want to write their life stories for the grandkids. I loved my own grandparents so much that I cherish the time I get to spend with other people's grandparents. Like those grandkids, I only want the best for our ever-growing, ever-aging population.

What does the best look like?

Yesterday I attended Aging 2.0's speed-pitch start-up contest, featuring 8 presenters pitching brand new boomer-oriented problem-solving technologies. We the audience got to vote on the pitches, taking into account such factors as ease of use, impact, and social/environmental responsibility. The products and services ranged from mental healthcare access to home healthcare and personal training; all of them had an app component.

The verdict:

While I certainly believe in capitalizing on the power of technology, especially as a tool of access for seniors, I wasn't convinced that anyone would want to log on daily or multiple times/day to scan healthcare provider profiles or record the number of sit-ups completed. Instead, I was most drawn to the one pitch that promised an immediate and easy solution to a real and pressing problem: that of making sure older adults take their medicines--the right ones--on time, every day.

The product:

As EllieGrid explains it, "EllieGrid is the smartest pill box in the world. We allow people to organize their medications & vitamins in seconds. (Yeah, seconds.)" A riff on the traditional pillbox, featuring large and organized cubicles, EllieGrid allows patients to dump a whole bottle of pills into a compartment rather than counting out the pills by days. EllieGrid can then be programmed such that each day, an alarm goes off reminding the patient to take his medicine. The compartments with the requisite pills for that time light up, and a digital display tells him how many pills to remove from each compartment.

Conclusion:

Simple and brilliant. No more over-medication, under-medication, or forgetting whether or not Grandpa has taken his pills already! Now he's guaranteed to be feeling well and up to sharing his stories with Cider Spoon! Thanks, EllieGrid.