Spotlight on: The Marchesa Theatre

This post is the first in a series of mini-historiographies that chronicle the power of PLACE in memoir. Some of the stories are great and inspiring; some are tragic and teachable; some are about the ordinary buildings you pass every day. Maybe after reading them, you’ll consider writing your memoirs about the places you moved and move through.

In an unassuming east-side strip mall, largely empty of other attractions, hides the recently renovated Marchesa Theatre: home of the Austin Film Society and several trademark east Austin events—including the Blue Genie Art Bazaar, an annual holiday art show that just wrapped up at the end of December.

The Austin Film Society at the Marchesa

Walking into the Marchesa takes you back to a time when cinema was really something special. Before the days of movie pirating and Netflix streaming, going to see a film was an event. The AFS makes sure it still is, by screening lots of foreign and independent flicks you won’t catch anywhere else, alongside hard-to-find classics. I’ve never seen a bad movie there, and many of the films that made the carefully-curated playlist have been downright incredible.

To give you an idea of the breadth and depth of the AFS’s inclusive offerings, in 2015 alone they screened Seven Chinese Brothers (2015), Particle Fever (2013), and Blind (2014). The first was directed by local Austin filmmaker Bob Byington and stars Hollywood darlings Jason Schwartzman and Olympia Dukakis. As part of the Science on Screen series, Particle Fever documents the first (unsuccessful) launch of the Large Hadron Collider near Geneva, Switzerland and follows several years of subsequent research and trials. Meanwhile, Blind is theextraordinary debut effort of Norwegian director Eskil Vogt—a rather skillfully-told, surreal story about a newly-blind woman who dances at all times between daytime and dreamtime.

The Austin Film Society’s affordable membership packages include complimentary tickets, free monthly screenings, discounts at the Alamo Drafthouse, and a host of other benefits that well outweigh the very fair package pricing.

The Blue Genie Art Bazaar at the Marchesa

Spanning the whole month of December, the Blue Genie Art Bazaar features the work of over 200 Texas artists every year, offering one-of-a-kind handmade gifts to fit every taste and budget. The Bazaar takes over the whole theatre lobby and large side halls, greeting both movie-goers and those who are just there to shop with lots of light and sparkle and good smells.

Knock-out products this year included Hemp360’s Raw Olive Lotion with Lemongrass, handmade in New Braunfels, Texas, and “Grandpa”-scented soy candles from Austin’s own The Burlap Bag. With a true “old-man aftershave” aroma, “Grandpa” definitely had me smiling and reminiscing about my grandfather! Beautiful jewelry for mom, soft unicorn headbands for the kiddos, stylishly screen-printed shirts, scarves, and tea towels for everyone, plus the requisite you-will-find-this-nowhere-else-novelty items rounded out an impressive showing from the Blue Genie.

In the event you get inspired to make your own crafts after seeing the wide variety on offer at the Marchesa, you’re in luck! The theatre butts up to Jerry’s Artarama, the east side’s most comprehensive discount art store with everything you need for DIY fun—including art classes and drop-in figure drawing for the budding enthusiast.

Other Events at the Marchesa

The Marchesa Theatre also rents out its facilities for conferences, expos, birthday parties, wedding receptions, performances, business meetings, etc. They offer a generous 15% discount for nonprofit fundraiser events! Additional services like table and chair setup, bartenders, PA systems, and event cleanup are also available.


Whether checking out the next international film phenomenon through the AFS, shopping for the perfect gift at the Blue Genie, or celebrating a big life moment, remember to support the Marchesa Theatre. Your investment will be returned to you two-fold every time!